• Deal with each other, customers, and suppliers with fairness and integrity.
• Outperform the competition by providing customers better service, quality, and price.
• Satisfy customers so that they become fans and advocates of our company.
• Remain the low-cost supplier in the markets we serve.
• Identify and contract for additional production capacity consistent with remaining the low-cost supplier in the market.

Desired Hallmarks of the Continental Carbonic Culture

• Showing integrity and respect for others:  Dealing with each other, customers and suppliers with respect, integrity and honesty ("Doing the Right Thing").
• Expecting and achieving high performance:  Setting high performance standards, supporting employees' work efforts and rewarding their performance accomplishments ("Having Passion to Be the Best"). 
  
• Exceeding our customers' expectations:  Providing customers with outstanding service, quality and price to create fans and advocates of the company ("Delighting Our Customers").
• Promoting collaboration:  Creating a work environment in which trust, communication and accountability foster a high degree of collaboration among employees ("Working Together").
• Focusing on operational efficiency:  Having a sense of urgency to continuously improve our processes and costs to remain the lowest-cost supplier in our markets ("Continuing to Improve").